Learn About Google Adwords Health Score.
If you are involved with the SEO industry, you must be aware of the Google Adwords. The Adwords has recently launched a feature known as the Health Score. The SEO company in India is now discussing about this particular feature and the advantages.
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What Is It? Let us first understand what actually Google Adwords Health Score is. This is the checklist procedure for selected campaigns in some particular accounts. The score is dependent on the number of completed recommendations. The recommendations may include the following points:
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Include Site Link Extension
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Display the ads in the Google Search Partners
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Apply the procedure of conversion tracking
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Include Negative Keywords
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Apply Recommended Daily Budget
According to the SEO company in India, all the above factors can help in evaluating the health depending on the features of the Adword platform. The health score of the account is an excellent way to boost the awareness among the advertisers so that they can learn about the features of the Adword platform.
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How Does It Operate? Now, how the health score gets calculated. Here, the performance of the accounts is compared through various metrics like the quality scores and the click-through rates. The factors depend on the range of your expenditure, location of the industry or the sub industry. Let us discuss few of the options and their functions in this tool.
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View Campaigns: When you click on this particular button, the entire overview of the health score is displayed segregating each links to each recommendation.
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Specific Campaign: As soon as you click on any particular campaign, further action is being initialized by Google showing the level of the campaigns. It may include restricting a limited budget and looking for their search partners. You can also include the call out extensions by using a mobile friendly site or the conversion tracking method.
Should You Use It? According to India SEO company, if Google has already rolled the Adword Health Score into your account, you must use it as your tool. Especially because the tool is free of cost and it can be a great checklist for your account. It should not be used to measure the overall performance of your paid search. For this , the best tool is considered to be the Wordstream Performance Grader. The basic difference between these two tools is that the Performance Grader looks into the facts about how you are doing instead of what you actually are doing. The Adword Health Score, on the other hand provides the clear vision about what actually you are doing with your account.
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According to many reviews, Google Health Score can rip-off the Performance Grader by Wordstream. The India SEO Company suggests that both can be used according to your requirement. The only similarity between the two tools is that both of them are required for the analytical purposes. The way in which the grades are generated by Wordstream and the way in which the scores can be obtained from Google can be different from each other.
